Dov Charney Takes On American Apparel

Dov Charney


DOV CHARNEY may not be where he wants to be, back at the helm of American Apparel, but that doesn't mean that he's out of the retail game. The ousted founder of the basics chain is launching his own label - and it sounds pretty familiar.
His new company is a "basics brand for men and women that will be manufactured entirely in the US and will begin with a focus on developing the wholesale channel", investor Chad Hagan told WWD. "What's important to us now is we're able to form this new venture and put Dov at the helm and we're going to do basics again. We don't want to just start with some funny, online brand. We're going to do what Dov does best and then establish a robust e-commerce system. But we will not be debuting just as an online retailer."

Apparently undeterred by his reputation for controversy and the manner in which he was removed from the brand he launched, Hagan and the company's other investors are wholeheartedly behind him:  "Dov is a colourful CEO, but we've been witnessing a lot of emotions from both sides in this bankruptcy."

No word as yet of the company's name, or when the launch is likely to happen, but elsewhere American Apparel is continuing its reorganisationas it emerges from bankruptcy.