H. MOSER & CIE – SWISS ALP WATCH

H. MOSER & CIE – SWISS ALP WATCH








With the smartwatch invasion upon us, there are those who have hidden their heads in the sand, those who have hopped on the technological bandwagon to design hybrid models at breakneck speed to turn an easy profit, and there are those who have rolled up their sleeves, stayed true to their roots and taken a stand for traditional mechanical watchmaking. Turning the trend on its head, Edouard Meylan, CEO of H. Moser & Cie, has unveiled a timepiece whose design is inspired by a smartwatch but its 100% Swiss core has a mechanical heart: Swiss Alp Watch. The special edition (50 available) has a white gold case (38.2x44mm) enclosing a manual wind HMC324 calibre which provides a 4-day power reserve (96 hours). The movement brings to life key time functions: the hours and minutes adorn the centre of the signature smoky dial as leaf-shape hands glide over the applied indices and the seconds appear in a counter at 6. Price: 24,900 CHF