YSL Settles Ain't Laurent Lawsuit

YVES SAINT LAURENT has settled its lawsuit against parody T-shirt company What About Yves. The French house took exception to the production of merchandise bearing the words "Ain't Laurent Without Yves" in reaction to creative director Hedi Slimane's decision to rebrand the company without the founder's forename, asserting that the items were guilty of "trademark infringement, trademark dilution, false designation of origin, and unfair competition".


Actress Jaime King wears the Ain't Laurent sweatshirt


Jeanine Heller, the founder of What About Yves, has now removed the Ain't Laurent pieces from her website and The Fashion Law reports that court papers from the Southern District of New York reveal that the case was "voluntarily dismissed on January 12", but that there is "no word on what the monetary component of the settlement is".
Heller has had a busy year in litigation, after Chanel took issue with a double C-printed T-shirt that she was selling - a case that was also settled out of court. She currently still retails the double C print - along with parodies of the Dior, Hermès and LVMH logos - so it's unlikely that this is the last time we'll hear her name in connection with trademark-infringement accusations.

The settlement comes at a time when the fashion industry is debating the future of Yves Saint Laurent creative director Slimane, despite repeated assertions by the brand that he is going nowhere. The designer is said to have personally objected to the What About Yves pieces so strongly that he chose to withdraw the entire Saint Laurent collection from Parisian boutique Colette in 2013, simply because it also carried the parody sweaters.